Consumer Behavior is a fascinating major that falls under the broader fields of Marketing, Psychology, and Business. It is an interdisciplinary subject that combines insights from these areas to analyze and understand the way people make decisions when purchasing products and services. By studying Consumer Behavior, you'll learn about the factors that influence consumer choices, such as emotions, culture, and social context.

In a Consumer Behavior major, you'll explore core areas of study such as consumer decision-making processes, market research, branding, and advertising. You'll also delve into the psychological aspects of consumer behavior, such as motivation, perception, and attitude formation. Potential areas of specialization include digital marketing, retail management, and international marketing, allowing you to tailor your studies to your interests and career goals.

A major in Consumer Behavior opens up a wide range of career options, both within and outside the field. Within the field, you could work as a market researcher, brand manager, advertising executive, or consumer insights analyst. Outside the field, your understanding of human behavior and decision-making processes could lead to careers in fields such as public relations, human resources, or even entrepreneurship. The versatility of this major makes it relevant and appealing to many industries.

What sets Consumer Behavior apart from other majors is its unique blend of marketing, psychology, and business, giving you an in-depth understanding of the factors that drive consumer choices. This major can be studied at the undergraduate level in both the UK and the US, allowing you to choose the educational system that best suits your needs and preferences.

By studying Consumer Behavior, you'll gain marketable, transferable, and in-demand skills that will be useful in your future career. These skills include critical thinking, data analysis, problem-solving, and communication. You'll also develop a strong understanding of human behavior, which can be applied to various professional settings. With these skills under your belt, you'll be well-equipped to navigate the ever-changing world of consumer trends and preferences.