Advertising falls under the broader fields of marketing, communication, and business. It is an interdisciplinary major that combines elements of psychology, sociology, and design to create persuasive and engaging messages. As an advertising student, you'll learn to understand consumer behavior and develop creative campaigns that influence people's decisions and actions.

In an advertising major, you'll study core areas such as copywriting, art direction, media planning, and campaign strategy. You'll also explore various mediums like print, digital, and social media to create impactful advertisements. Potential areas of specialization include brand management, public relations, digital marketing, and creative strategy. You'll have the opportunity to develop a strong foundation in marketing principles and the creative process, while also exploring niche areas that best align with your interests and passions.

An advertising major can lead to various career options both within and outside the field. Within advertising, you can work as a copywriter, art director, account executive, or media planner. Outside of the field, your skills can be applied to roles in marketing, public relations, event management, and even entrepreneurship. The versatility of this major allows you to pursue a wide range of opportunities, ensuring an exciting and dynamic career path.

What sets advertising apart from other majors is its combination of creativity, psychology, and business acumen. You'll learn to craft compelling messages that resonate with audiences and drive action. Additionally, advertising can be studied directly at the undergraduate level in both the UK and the US, offering flexibility for students who may be interested in pursuing their studies in either country.

By majoring in advertising, you'll gain marketable, transferable, and in-demand skills that will be useful in various future careers. You'll develop strong communication, creative thinking, and problem-solving abilities, as well as a deep understanding of consumer behavior and market trends. These skills will make you a valuable asset in any organization, as you'll be equipped to create persuasive campaigns that capture attention and drive results.