Human vs. Bot: The Approval Battle

December 2022
Wharton School of the University of Pennsylvania

Human vs. Bot: The Approval Battle

Introduction

Ever wondered why getting a thumbs up from a human feels better than the same nod from a computer? A fascinating study from Wharton School explores this peculiar human quirk. When algorithms approve our loans or upgrade us to gold status, the joy fizzles compared to when a person gives the green light. Dive into this intriguing research to discover why we crave human approval over robotic nods, even in an age where algorithms are king. Spoiler: It's all about feeling special!

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Why It Matters

Discover how this topic shapes your world and future

Deciphering Digital Decisions

Imagine you're applying for your first part-time job or a spot in a prestigious summer camp. How would you feel if a computer program, instead of a person, decided your fate? This scenario isn't just a thought experiment; it's becoming more common as companies use algorithms to make decisions ranging from who gets a loan to who gets accepted into programs. Understanding how customers (like you) feel about algorithms versus human decision-making is crucial because it shapes our interactions with businesses and technology. It's fascinating to see how people prefer the human touch in positive situations but react similarly to bad news, whether it's delivered by a person or a machine. This insight can lead to better strategies for companies using technology and affect how we perceive fairness, bias, and personal value in a digital world.

Speak like a Scholar

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Algorithms

Step-by-step procedures or formulas for solving problems. In the context of our discussion, it's like a recipe that a computer follows to make decisions.

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Anthropomorphizing

Giving human traits to non-human entities. Think of how some people name their cars or how a chatbot might be designed to sound like it has feelings.

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Attribution Theory

A psychology concept that explains how individuals pinpoint the causes of their own and others' behaviors. It's like figuring out why your friend aced the test - was it hard work, natural talent, or just luck?

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Bias

A tendency to lean in a certain direction, often unfairly. In decision-making, this could mean unfairly favoring one group over another without realizing it.

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Humanize

To make something more relatable or person-like. When companies try to make a bot seem friendlier, they're attempting to humanize it.

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Objective

Based on facts rather than feelings or opinions. If a decision is objective, it's supposed to be fair and impartial, like a referee in a sports game.

Independent Research Ideas

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The Psychology of Acceptance

Investigate how individuals psychologically process acceptance decisions made by algorithms versus humans. This could explore the emotional journey and self-perception impacts.

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Anthropomorphizing AI in Customer Service

A study on how giving AI chatbots human names and personalities affects customer satisfaction and trust. It's like comparing the friendliness of a robot waiter to a human one.

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Bias in Algorithmic Decisions

Research the presence and impact of bias in algorithms used for educational admissions or job hiring. This could reveal how seemingly impartial systems can still reflect human prejudices.

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Algorithms in Creative Industries

Explore how algorithms that decide which music or art gets recommended on platforms influence consumer tastes and artist opportunities. It's like asking if a computer can really know what song you'll love next.

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Humanizing Algorithms for Better Health Outcomes

Investigate if and how anthropomorphizing health-related algorithms (like those in fitness trackers) can motivate people more effectively than cold statistics. This could show if a digital "coach" can push you to run that extra mile.