Rethinking Waste: A Circular Economy's Promise

Dive into the innovative world where waste becomes treasure, and the journey from factory to landfill is outdated. This article from the London School of Economics explores how adopting a paradox lens can guide firms towards a circular economy, where products are shared, reused, and recycled. It's a fascinating look at balancing economic and environmental sustainability, challenging managers to navigate the tensions between these goals. Get ready to rethink everything you know about recycling and sustainability!

Circling Towards a Sustainable Future

Imagine a world where nothing goes to waste—where the old phone in your drawer gets a new life instead of ending up in a landfill, and the t-shirt you outgrew is passed on for someone else to enjoy rather than being discarded. This isn't just a pipe dream; it's the essence of transitioning to a circular economy. It's about changing our “take-make-dispose” mindset to one where resources are reused, recycled, and valued indefinitely. This shift is crucial not just for saving the planet but also for creating a fairer society. However, it's not without its challenges. Businesses face tough decisions in balancing economic growth with environmental sustainability. This is where the paradox lens comes in, helping managers navigate these complex waters. By understanding and embracing these contradictions, we can pave the way for a more sustainable and equitable world. And guess what? You, as a student, can play a part in this transformation through your choices, ideas, and actions.