Stevia: A Sweet Journey
July 2023
JSTOR Daily

Introduction
Dive into the sweet saga of Stevia, a global sensation that's more than just a sugar substitute! Originating from the Paraguayan Guaraní as ka’a he’e, this sweet herb has a rich history, from an ancient diabetes remedy to a modern-day must-have in treats across the US. Discover its journey, controversies, and the science behind why it's 200 times sweeter than sugar, all wrapped up in an engaging tale on JSTOR Daily. It's a story that's sure to leave a sweet taste in your mouth!
READ FULL ARTICLEWhy It Matters
Discover how this topic shapes your world and future
Sweetening the World, One Leaf at a Time
Stevia's journey from a traditional Guaraní medicinal herb to a global sweetener powerhouse is a fascinating tale that highlights the complex interplay between tradition, science, and commerce. This story isn't just about a plant; it's about how cultures can influence global markets, how scientific research can transform traditional knowledge into modern marvels, and how economic interests can shape what we eat and drink. For you, this might seem like a distant tale, but it's closely tied to the choices you make every day – from the soda you drink to the way you perceive "natural" products. Understanding Stevia's story can inspire you to think critically about the global journey of the food on your plate, the role of science in shaping our dietary choices, and the power of marketing in molding our perceptions of what is natural and healthy.
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Botanical name
The scientific name given to plants, based on a system of classification that organizes living things. For stevia, it's Stevia rebaudiana Bertoni.

Cultivation
The process of growing plants under controlled conditions. Stevia's story includes its journey from wild herb to a globally cultivated crop.

Extraction
The process of removing a particular substance from a mixture or compound. Scientists worked to extract non-bitter sweeteners from stevia.

Artificial sweeteners
Man-made sugar substitutes that provide sweetness without the calories of sugar. Stevia emerged as a natural alternative to these.

Agro-conglomerate
A large corporate entity in the agriculture industry that owns or controls a variety of operations related to farming and food production.

FDA approval
The process by which the U.S. Food and Drug Administration evaluates and approves products for safety and efficacy. Stevia's journey to FDA approval is a key part of its story.
Independent Research Ideas

The cultural significance of sweetness
Investigate how different cultures have historically perceived sweetness and how this has influenced their diets and health.

From leaf to lab
Explore the scientific journey of transforming stevia from a traditional herb into a modern sweetener, focusing on the extraction processes and challenges faced.

Economic impact of stevia on traditional communities
Analyze how the global demand for stevia has affected the Guaraní people and other traditional communities where it's native.

The psychology of "natural"
Examine how the marketing of products as "natural" influences consumer behavior and perceptions of healthiness, using stevia as a case study.

Environmental impacts of cultivating stevia
Investigate the ecological footprint of stevia cultivation on a large scale, including land use, water consumption, and biodiversity effects.
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